4/28/2017 Digital Marketing News Round Up

Why Google’s Second Shot at Programmatic TV Buying Will Work When I was running direct response television campaigns (call our 800 number, now!! ) at Discovery, PACK-RAT, etc., I loved Google TV’s ability to do low dollar tests across multiple cable networks, and self serve model.  Sadly, it went away, but is coming back in […]

Read More »

SEO Webinar 4/26- Thank you!

We want to give a big thanks to those who participated in our SEO webinar. We had everything from a Gourmet Spice & Cocktail Accessory Shop to a Self Storage Brokerage. We are so lucky to be able to learn about so many businesses! If you are interested in participating in one of our webinars, […]

Read More »

4/21/17 Digital Marketing News Round Up

Smashing Semantic SEO in 2017 & Beyond: The Ultimate Guide A guide to writing better content for today’s Google. How Google eats a business whole How Featured Snippets are ruining a whole subset of businesses. How to use Search Console for quick SEO wins Google Search Console is an awesome tool for seeing your site […]

Read More »

MAMSummit Speaking

Josh is talking Friday at #MAMSummit: http://mamsummit.com/speakers/josh-greene/. Please consider helping us spread the word about the summit and your participation by tweeting, blogging, posting or emailing about the event. It would be much appreciated!

Read More »

4/14/2017 Digital Marketing News Round-Up

The Wonderful World of SEO Meta Tags [Refreshed for 2017] I don’t care what you say, we are NOT ADDING 80,000 META DATA POINTS. The Cold Sales Email Bible (With Templates) Don’t use these word for word, use the ideas. I get too many emails copy and pasted from this. What Happened When I Tried […]

Read More »

4/07/2017 Digital Marketing News Round Up

Why Bargain Travel Sites May No Longer Be Bargains Because I hate calling people, but now I might have to. LinkedIn Launches Lead-Gen Ads To Combat Missed Mobile Conversions We have had good success with Lead Gen ads for B2C companies, so we are excited to see if this will translate to B2B on LinkedIn. […]

Read More »

AES Nation & Huffington Post

The Mather Group was recently featured at AES Nation and on the Huffington Post with Josh Greene talking about e-marketing tips. Check out the AES Nation podcast: Stake claim to your ‘cyber shelf space’ and start convincing conversations with powerful lead control and the Huffington Post article: Three E-Marketing Tactics That Will Really Pull ‘Em In.

Read More »

3/31/2017 Digital Marketing News Round Up

Salaries in e‑commerce Salaries are increasing in retail above and beyond inflation. 7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) Some very interesting notes on how to reduce email unsubscribe rates and it includes average stats that you don’t normally get. Google Mobile First Index: Page Speed Included as a Ranking […]

Read More »

03/24/2017 Digital Marketing News Round Up

The Ultimate Guide to Ranking 0 Trying to get in the coveted Featured Snippets position? Here are some tips to make it happen. National retailers: Stop ignoring local SEO E-commerce is more complicated than just having a national website. People are searching locally and Google is answering with local packs. New: LinkedIn’s Matched Audiences will […]

Read More »

3/17/2017 Digital Marketing News Round Up

A court’s decision in a Maine labor dispute hinged on the absence of an Oxford comma John Romaniello, this one’s for you. Google Fred Update Targets Ad Heavy, Low Value Content Sites Rolled out on March 8th, this was a large update that saw some sites losing 50% of their traffic. Also, got rid of […]

Read More »