Lock-in That lead! – Digital News Roundup 8/19/16

How to analyze and segment an email list with Facebook Audience Facebook has some really cool tools that allow you to take any email list and find out their interests and behavior. 10 Question-Based Keywords that Drive Tons of High-Quality Traffic Answering the correct questions can put you on the top of the search results […]

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Prep to be The Winner: Digital News Roundup 8/12/16

Content Marketing for “Boring” Industries: 10 Tips for Creating Interesting Content Being in a non-flashy industry, doesn’t mean you get off the hook for writing content. It just means you have to think about how to use your content in different ways. This guide can help you get started. 19 Common Mistakes Killing Your E-Commerce […]

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Tips For Your Content: Digital News Roundup 8/5/16

Answer the Public Run out of things to write about? Overwhelmed by what your next topic should be? Use this website to generate a list of questions, prepositions and topics that the public wants answers to. These will be great to get a featured snipped in Google. Does the order of your content matter? YES! […]

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Your Cheat Sheet to Avoid Mistakes: Digital News Roundup 7/29/16

I attended GrowCommerce yesterday in NYC, another great event organized by Scott Silverman. There was a lot of discussion about new marketing tactics – ranging from online/offline integration, new proximity marketing tactics (someone won buzzword bingo in the opening session in the first five minutes), and much more. There were some excellent takeaways that are […]

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New Google Tool Evaluates Mobile

Google’s new algorithm puts more and more focus on mobile users and their needs. It has become critical to make sure that your website is mobile friendly and that it loads faster than ever. In order to make sure that your website matches Google’s requirements, Google has released a very useful tool: https://testmysite.thinkwithgoogle.com/. The tool […]

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The $50,000 Click

A 3PL company focused on cold storage warehousing and transportation in the Atlanta area was looking to expand their pipeline particularly outside of the Atlanta area. They were able to service clients in the entire Southeast, but were not getting many opportunities to do so. The Mather Group put together an SEO and PPC program […]

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Ranking on Competitive Terms

In certain industries brand names of the competition become generic search terms- think Kleenex. Someone searching for Kleenex may want the brand Kleenex, but it is equally as likely they just want some facial tissues. One of our clients had this issue and wanted to organically rank on the first page of Google for the […]

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