New Google Tool Evaluates Mobile

Google’s new algorithm puts more and more focus on mobile users and their needs. It has become critical to make sure that your website is mobile friendly and that it loads faster than ever. In order to make sure that your website matches Google’s requirements, Google has released a very useful tool: https://testmysite.thinkwithgoogle.com/. The tool […]

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The $50,000 Click

A 3PL company focused on cold storage warehousing and transportation in the Atlanta area was looking to expand their pipeline particularly outside of the Atlanta area. They were able to service clients in the entire Southeast, but were not getting many opportunities to do so. The Mather Group put together an SEO and PPC program […]

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Ranking on Competitive Terms

In certain industries brand names of the competition become generic search terms- think Kleenex. Someone searching for Kleenex may want the brand Kleenex, but it is equally as likely they just want some facial tissues. One of our clients had this issue and wanted to organically rank on the first page of Google for the […]

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