Generative Engine Optimization (GEO) and AI-Driven Online Reputation Management

AI Optimization is new, online reputation management isn’t.

We don’t need to reinvent the wheel to help companies thrive in the age of AI-powered search. Many of the traditional elements of ORM still apply. What we do need is tailored solutions for this unique area built on proactive, continuing education in order to stay ahead of the game. This we have in spades.

We’re expert relationship builders. We know what to do to ensure your brand’s accuracy, maximize online visibility, and turn generative AI into your powerful ally.

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AI Optimization for the Companies Everyone Needs to Know

We work with companies that are making their piece of the world better. They’re true to their word, relevant, and authentic. Working with them makes our Mondays feel like Fridays. Here’s how we ensure AI-changes don’t stop them from taking center stage.

AI Audit

The Big Kahuna: We review how your brand, products, and services are represented across AI overviews and AI tools like ChatGPT and Gemini. We’ll identify problem areas and recommend solutions for improved visibility.

 

Generative Engine Optimization (GEO)

For those who want to prioritize their appearance in ChatGPT, Gemini, and Google’s AI Mode and AI summaries. If you want ChatGPT to know your company and recommend its services and products, you need GEO.

AI Overview Ranking

We are continuously testing and researching AI to get a handle on how it picks the data it presents. We highlight what questions people need answered, and the best ways to answer them to keep you ranking in AI overviews and beyond. 

Brand Accuracy

An accurate and consistent brand representation is crucial for all aspects of online reputation management. We make sure your owned content is accurate, and identify any misstatements from sources like AI LLMs.

 

GEO and AI Optimization FAQs

GEO focuses on creating content that answers questions in a conversational manner. This type of content mirrors what AI tools present to users. It ensures you are answering the types of questions people are asking AI, and makes it easier for AI to recognize your content (and superiority!).

GEO focuses on natural language queries and likely follow-on questions, just as if two humans were having a conversation. Optimization is driven by a need to appear in AI-generated summaries and answers. Traditional SEO, on the other hand, uses more succinct queries based on shorter keyword phrases. It’s focused on helping you rank in search engine results pages (SERPs) and encouraging click-throughs.

AI tools are changing the way people interact with information online. If tools like Gemini, ChatGPT, and Google’s AI Overview don’t mention you – or misrepresent you! – you are losing out on visibility, brand awareness, traffic, and conversions. AI Optimization ensures you’re appearing everywhere that you should.

All over! Trusted sources include Wikipedia, Reddit, customer reviews, Google, Amazon, news articles, and authoritative websites. Your digital footprint must spread across these areas for the best chance of AI-inclusion.

We can increase the likelihood of your inclusion by improving your digital presence and strengthening your authority across online platforms. We can’t force ChatGPT to include you, but we can influence it by strengthening your overall online reputation using methods that AI tools recognize.

No, just like SEO, AI Optimization is a continuous process. Tools will change, your competitors will try something new, and users will interact with AI in different ways. Getting ahead and remaining ahead takes continual monitoring and strategic approaches.

AI Optimization resources for the knowledge seekers

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