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Wikipedia for Business 2024

The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed

New this year: a breakdown of Wikipedia and AI with a focus on what it all means for you.

Wikipedia influences Google search results, voice assistants, and AI tools more than ever.  If you’re not aware, it can hurt your business.

Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.

So that you don’t miss a step, we also share exactly what is going on with Wikipedia and AI – both how AI is dependent on Wikipedia, and how the encyclopedia is using AI.

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Reviews from readers:

“This is great! It literally holds your hand and walks you through managing a Wikipedia page. This is worth it just for the the SEO on google alone. If you are like me and do not have time to keep up with all the latest tech and trends this books is your shortcut to proven strategies for the planning and publishing of my content.”
“I have a love-hate relationship with #Wikipedia and not necessarily in that order. But Josh knows it’s futile to resist and he provides deep insights into the digital terrain's influence on information access and interpretation. This book is especially pertinent for nonprofit marketing leaders, offering tools to effectively convey mission and vision in the digital realm.”
“Wikipedia is an important site and if you don't know the basics of it, you are missing out on a huge opportunity. This book lays it out clearly and really helped me determine the best next steps to leveraging our presence. This is one of those topics that everyone feels like they should be familiar with, but few are. This book will help you become your company's resource. Worth the read!”
“This great little book is written for business people who want to know how to get their company listed on Wikipedia, or how to affect what appears on their company Wikipedia page. It sounds simple enough, but as the author makes abundantly clear from his decades of experience, there are dozens of pitfalls in the process, and if you do it wrong, or try to take shortcuts, your efforts could easily backfire and get you banned, flagged, or attacked. Whether you take this on yourself, or hire somebody to help with the task, Greene's book will be a great starting point and invaluable reference. And if you haven't decided what approach to take, this quick read could help you decide.”
“This book spells out all the nitty gritty details of how Wikipedia works. Lots of interesting stuff. It gives you the blueprint for how to manage a Wikipedia page and how it works behind the scenes. Definitely useful if you have a company and/or CEO page.”
“I'm so glad I read this book. I didn't realize just how much Wikipedia had an effect on SEO for my clients. I really purchased the book for that specific area but got so much more out of it than I expected. It's such a clear and concise guide to navigating Wikipedia!”
“Well written and with easy-to-apply guidance, I recommend this book for any business looking to develop or improve their presence on Wikipedia.”
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