OUR LATEST BOOK

Wikipedia for Business 2025

Because Wikipedia is silently masterminding your online reputation

As you read this, Wikipedia is affecting your online reputation.

  • It is a key source of data behind Google Knowledge Panels and generative AI results (Google Gemini, ChatGPT, Microsoft Copilot)
  • It is 10 times more likely than any other site to appear on Google’s featured snippets
  • It has millions of global visitors every month
  • It almost always ranks in the top 3 on Google for any keyword, person, or place

Wikipedia isn’t just a website. It’s a powerful platform that is surprisingly influential and massively authoritative.

In theory, Wikipedia is easy – but in reality, it causes more headaches than not. Wikipedia for Business 2025 is to help lessen those headaches for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia. You’ll learn:

  • How Wikipedia impacts SEO, online reputation, and brand authority
  • How to navigate its rules and unspoken norms
  • How to request edits that will stick for the longer-term

This book is designed to get you through whatever circumstances may arise. Whether that’s explaining Wikipedia and its influence to your boss, planning edits to a foreign-language article about your company, or recovering from editing blunders. (Don’t worry. They happen to even the best ranked companies out there. Everyone’s fallen into the “I can do it myself” Wikipedia trap.)

Expect straight-talk strategies, a dash of humor, and actionable suggestions every step of the way. It’s an easy read, and people reach for it over and over again. Use it. Share it with friends. Find it a permanent place on your desk and refer to it every time your eyes glaze over from reading Wikipedia’s guidelines. 

With this book, you’re no longer alone in finding a way through.

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