We're here to help you work with Wikipedia
Get ready to take control of your Wikipedia presence
Your Wikipedia page is reaching and influencing your ideal audience even if they never visit Wikipedia. Wikipedia pages appear in Google’s featured snippets 10 times more than any other website, they are almost always a top 3 search result, and Siri and Alexa reference pages to answer voice searches. If you don’t keep your page updated and user-friendly, there can be negative consequences.
However, Wikipedia is not a marketing platform. Understanding its unique rules and working with its many editors takes expertise, time, and patience. We help to align Wikipedia pages and SEO goals for some of the largest Fortune 1000 companies, international brands and consultancies, and high-profile non-profit organizations. Together our services are designed to grow and protect your brand, evolving as your brand and the landscape evolves.
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Why Wikipedia matters for organizations
Wikipedia is one of the most used and powerful research tools online. It’s read daily by millions of potential investors, employees, job candidates, prospective clients, passionate researchers, would-be scholars, and everyone else.
How does Wikipedia actually work?
Wikipedia is an online encyclopedia and crowdsourced platform. That means there is user-generated content and the platform is largely governed by the users themselves. Continued success depends on thousands of engaged Wikipedians keeping pages factual and up-to-date. Each editor has their own passions and biases, which can make editing pages more difficult than sneaking past the Sphinx.
The fate of your page is in the hands of whoever decides to show an interest. For these editors, your page doesn’t exist to make your organization look good. It exists to give millions of readers a comprehensive, high-level summary of who you are, what you’re doing and what you’ve done.
So what can you do with Wikipedia?
To recap:
- Wikipedia is powerful and influential.
- It’s definitely affecting your online reputation.
- It can’t be directly or tightly controlled by your PR and marketing teams.
- It can be influenced by any person on the planet with access to the Internet.
So when it comes to Wikipedia, you can’t leave your online presence to chance.
We help you:
- Learn how a brand can interact with Wikipedia, what the limits are, and what the proper channels are to influence change.
- When appropriate, update your brand’s page(s) with relevant Wikipedia-friendly content.
- Create new encyclopedic content that improves Wikipedia’s knowledge base about your topic.
- Understand how to monitor and maintain your brand’s Wikipedia pages over time.
- Learn what to do when your brand’s Wikipedia page has significant content reversions or is tagged as an issue by the editor community.
- Learn how to navigate the complicated history of a Wikipedia article.
- Track and understand how Wikipedia is changing over time and how that impacts your strategic priorities.
We literally wrote the book on Wikipedia
