MEET OUR FOUNDER & CEO
Josh Greene
Hi there. I’m the CEO of The Mather Group, which I founded back in 2015. We’re a digital marketing agency that I am incredibly proud to be part of. With TMG, I’ve taken my more than twenty years of experience in the digital strategy world and built a company that cuts through the fluff and jargon to deliver lasting results. Our work is built on authentic relationships. We have clients who recommend us to friends, colleagues and their new teams whenever they start a new job. I also have employees who bring in friends, partners, and even spouses to be part of our team. I couldn’t ask for more.
At TMG, we focus on improving and protecting online reputations through SEO, Paid Media and Wikipedia. Before this, I managed online programs for industry leaders such as Discovery Channel and Time Warner Cable. These experiences prepared me to help some of the largest Fortune 1000 companies, five of the largest nonprofits, popular media channels, the third largest mobile provider, two of the largest manufacturing companies., and many software companies. I have had the opportunity to talk about what we do and how we do it at different conferences and industry events, including some of my favorites: the Public Relations Society of America, the American Advertising Federation, Search Engine Summit, and PR Summit.
What drives me? I want to empower brands and individuals to shape their online presence to support their bottom line – to let people know who you are, what you do, and why you matter. To understand the millionth Google change and AI toy and whatever else the digital world throws at us, so that I can explain it to others and keep their businesses running full-speed ahead. All in all, I am truly enjoying the challenge and excitement of the digital world and the thoughtful consideration that goes into building a company I’m proud of.
Outside of the marketing world, I’m a kid wrangler, puzzle doer, weightlifter, and sports enthusiast.
BY JOSH GREENE
Wikipedia for Business 2025
Because Wikipedia is silently masterminding your online reputation
As you read this, Wikipedia is affecting your online reputation.
- It is a key source of data behind Google Knowledge Panels and generative AI results (Google Gemini, ChatGPT, Microsoft Copilot)
- It is 10 times more likely than any other site to appear on Google’s featured snippets
- It has millions of global visitors every month
- It almost always ranks in the top 3 on Google for any keyword, person, or place
Wikipedia isn’t just a website. It’s a powerful platform that is surprisingly influential and massively authoritative.
In theory, Wikipedia is easy – but in reality, it causes more headaches than not. Wikipedia for Business 2025 is to help lessen those headaches for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia. You’ll learn:
- How Wikipedia impacts SEO, online reputation, and brand authority
- How to navigate its rules and unspoken norms
- How to request edits that will stick for the longer-term
This book is designed to get you through whatever circumstances may arise. Whether that’s explaining Wikipedia and its influence to your boss, planning edits to a foreign-language article about your company, or recovering from editing blunders. (Don’t worry. They happen to even the best ranked companies out there. Everyone’s fallen into the “I can do it myself” Wikipedia trap.)
Expect straight-talk strategies, a dash of humor, and actionable suggestions every step of the way. It’s an easy read, and people reach for it over and over again. Use it. Share it with friends. Find it a permanent place on your desk and refer to it every time your eyes glaze over from reading Wikipedia’s guidelines.
With this book, you’re no longer alone in finding a way through.
Speaking engagements
Josh Greene has had the pleasure of speaking with many marketing and public relations organizations, conferences and podcasts. Check out where he has spoken, what attendees are saying about him and how you can have Josh speak at your next event.
