Paid Media
Hyper Competitive Industry Keywords? Six Strategies to Help You Stand Out
Keywords are never going out of style. They are key to your marketing strategy, brand awareness, and business growth. They are the
Resources
Category: Search Optimization
Search Optimization
Be Aware of How Wikipedia Impacts Your SEO
SEO, search engine optimization, is affected by countless factors. These factors change over time and one that is currently having a high
Search Optimization
Wikipedia for 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed
It’s time to welcome the new year The Mather Group way: with a deep dive into Wikipedia predictions and advice so that
Search Optimization
Biggest SEO Tips We’ve Learned This Year and What Lies Ahead in 2023
SEO is always important but it isn’t managed the same year to year. Search engines, analytics, and user intent all change. If
Search Optimization
Top Takeaways: How a Short Book Can Boost Your Search Engine Results
As marketing experts, we’re always looking for new strategies to help our clients. After all, we want to make sure we deserve
Search Optimization
How To Claim a Knowledge Panel
Wondering why a Google knowledge panel matters and why you need to take the time to claim yours? Read on to find out and
Search Optimization
How Google Uses Wikipedia to Improve Search Results
Wikipedia doesn’t exist in a vacuum. Its influence is felt across the internet, most notably on Google’s first page. Here’s a look
Search Optimization
How Wikipedia and SEO Affect Company Rebranding
So, for one reason or another, you’re headed into rebranding territory. As we’re sure you know, this isn’t a decision to be
Search Optimization
A Beginner’s Marketing Guide to Google Search Console
Google Search Console is one of our favorite SEO tools. It’s Google’s official way of talking to you about your site and it
Search Optimization
SEO for News and Press Releases
When’s the last time you sat down and strategized SEO for your upcoming news and press releases? For most of the companies
Search Optimization
Actionable SEO Takeaways from Google I/O 2021
Google I/O is Google’s annual developer festival. This year there were several important SEO discussions. Let’s go through them and talk about how they’ll impact
Search Optimization
Everything You Need to Know About Your Google Knowledge Panel
If it isn’t already, the Google knowledge panel should be an important part of your online presence and marketing strategy. We’re here