Online Reputation
How to Keep Your Rankings with Google’s March 2024 Core Update
Sites are deindexed. Rankings are majorly dropping. Website owners are rushing to see if their sites are impacted. Welcome to Google’s latest
Resources
Category: Search Optimization
Marketing
Generative AI’s influence on Personal and Companies’ Online Presence and SERPs
Search engine result pages (SERPs) play a significant role in the online reputation and brand awareness of both individuals and companies. Today,
Marketing
Wikipedia for 2024 Breaks Down the Rules and Trends Shaping Strategies in the Wikipedia and AI Era
#1 in Public Relations last year, this annual publication is here to get businesses ready for 2024. [Vienna, VA January 24, 2024]
Search Optimization
How to Use AI for SEO (Everything We Know So Far)
Everyone’s talking about AI and how it “continues to evolve.” What they mean is that sometimes AI messes up their online strategies,
Search Optimization
Tracking Leadpages Conversions in Google Analytics 4 & Adwords
Are you using Leadpages, but can’t figure out how to count the conversions in Google Analytics 4 (GA4) or Adwords? Your worries
Paid Media
Hyper Competitive Industry Keywords? Six Strategies to Help You Stand Out
Keywords are never going out of style. They are key to your marketing strategy, brand awareness, and business growth. They are the
Search Optimization
Be Aware of How Wikipedia Impacts Your SEO
SEO, search engine optimization, is affected by countless factors. These factors change over time and one that is currently having a high
Search Optimization
Wikipedia for 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed
It’s time to welcome the new year The Mather Group way: with a deep dive into Wikipedia predictions and advice so that
Search Optimization
Biggest SEO Tips We’ve Learned This Year and What Lies Ahead in 2023
SEO is always important but it isn’t managed the same year to year. Search engines, analytics, and user intent all change. If
Search Optimization
Top Takeaways: How a Short Book Can Boost Your Search Engine Results
As marketing experts, we’re always looking for new strategies to help our clients. After all, we want to make sure we deserve
Search Optimization
How To Claim a Knowledge Panel
Wondering why a Google knowledge panel matters and why you need to take the time to claim yours? Read on to find out and
Search Optimization
How Google Uses Wikipedia to Improve Search Results
Table of Contents Wikipedia doesn’t exist in a vacuum. Its influence is felt across the internet, most notably on Google’s first page.