Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators

The annual publication shaping strategies for those who need to be in the know

[Vienna, VA January 22, 2025]

Online reputations are built on the back of Wikipedia. That’s the way of the world, and Josh Greene, leading online reputation management expert and author, lays it out in his newest book, Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators.

This annual book, refined every year to address Wikipedia’s latest changes, is a critical resource for those looking to understand and navigate the complex world of Wikipedia, and work with its influence to manage digital reputations.

What influence? Wikipedia is a powerhouse with millions of users. It shapes global perspectives by affecting and influencing search engine results, AI platforms, and the opinions of almost every internet user.

  • Top Search Visibility: Wikipedia ranks in the top 3 Google results for almost any keyword, person, or place.
  • AI Integration: Wikipedia is a key data source for Google Gemini, ChatGPT, Microsoft Copilot, and other generative AI tools.
  • Global Reach: Wikipedia receives millions of visitors each month, allowing it to shape opinions and decisions of consumers.
  • Search Engine Dominance: Wikipedia is 10 times more likely than any other website to appear in Google’s featured snippets and People Also Ask sections.

What’s the catch? Wikipedia is notoriously difficult to understand with incredibly lengthy policy pages and intricate guidelines. It’s also a well-guarded behemoth, monitored by passionate editors who will do anything to protect it and keep all articles neutral and non-promotional.

This makes it all the more necessary to find an expert who can guide you through how to work with Wikipedia and avoid having your page deleted, user account blocked, and/or entering a never-ending edit war with another editor.

Read Greene’s book and see the light.

“If you have a business and care about your online reputation, understanding Wikipedia is not optional,” says Greene. “There are a lot of agencies and freelancers out there that will tell you they can fix all your problems, but all they care about is taking your money and leaving you to clean up any mess that results from their complete disregard of Wikipedia’s rules. I write this book every year to give those in the business world straightforward strategies and answers so they know what they’re getting into before they get into it.”

Everyone who purchases the book before February 5th can join Greene and his team for an exclusive webinar.

Table of Contents from the Book:

Chapter 1: Welcome Back to Wikipedia
Chapter 2: AI, Wikipedia, and Online Reputation
Chapter 3: SEO and Wikipedia
Chapter 4: Wikipedia Data Points
Chapter 5: Wikipedia in the News in 2024
Chapter 6: Looking Ahead to 2025 – How to Strategize for the Next 12 Months
Chapter 7: Editing Wikipedia
Chapter 8: Our Favorite Wikipedia Stories from 2024
Chapter 9: Key Takeways
Appendix A: Historical Wikipedia News

Availability

Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators is available for purchase now through Amazon.

For more information or to schedule an interview with Josh Greene, please contact:

Email: jreene@themathergroupllc.com

How to receive review copies: Email us to request a free copy

About Josh Greene

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF,SES, and PR Summit.

Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.

Website: www.themathergroupllc.com

LinkedIn: https://www.linkedin.com/in/joshgreene1/

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