Google Analytics 4 One Year Later – The Best Reports, Tips, and Tricks
Google Analytics 4 (GA4) has been the main Google Reporting Platform for a year, ever since it took over from Universal Analytics
Google Analytics 4 (GA4) has been the main Google Reporting Platform for a year, ever since it took over from Universal Analytics
Who doesn’t love a good playlist? While we all used to spend hours (or more) creating our favorite mixtapes, now we’re far
Search engine result pages (SERPs) play a significant role in the online reputation and brand awareness of both individuals and companies. Today,
#1 in Public Relations last year, this annual publication is here to get businesses ready for 2024. [Vienna, VA January 24, 2024]
We asked some friends of The Mather Group for advice going into 2023 which feels like a year that’s starting more uncertain than most in recent memory. Their thoughts below.
Every month or so, I get an invite to an entrepreneur webinar with an impressive grouping of speakers. Each speaker’s biography shares
If you’re in corporate communications, you’re undoubtedly familiar with the challenges of managing your CEO’s Google search results. There are a lot
While we’ve been living in a global pandemic for several months now, I know it’s still been difficult for a lot of
A friend of mine, Jordan Harbinger, does a top podcast and saw a huge spike in traffic this past week. Turns out he had interviewed
Big thank you to Lou Bartone for sending us this video testimonial about the SEO webinar we hosted! https://themathergroupllc.com/wp-content/uploads/2017/03/Josh-Testimonial.mp4
https://player.vimeo.com/video/184410809 John Carter on Josh Greene and the Mather Group from The Mather Group on Vimeo. John Carter is the CEO Potomac
In certain industries brand names of the competition become generic search terms- think Kleenex. Someone searching for Kleenex may want the brand