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Boosting Visibility with Generative Engine Optimization
The Organic Search Engine Optimization (SEO) you are familiar with is still important, but if you don’t pair it with the new Generative Engine Optimization (GEO), you aren’t looking towards the future.
AI-Driven Search Discovery
The way you show up on Google is your digital first impression. The most successful SEO strategies get your best content all over the front page including in AI overviews and other generative AI search results. This is what GEO can do for you.
GEO demands good SEO, and SEO pays dividends by getting you in front of your target audiences.
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So what can we do as your SEO and GEO partner?
We’re with you the entire way. We will:
- Audit your current performance and analyze your industry landscape
- Create and implement a strategy to meet your specific objectives, including:
- Rank in AI overviews and Generative Search
- Ensure your content is found, used and cited by ChatGPT and other LLMs
- Increase organic traffic
- Increase organic conversions
Throughout our relationship, we combine tactics so that your brand achieves lasting and significant ranking increases. With time and hard work, we’ve helped clients achieve up to a 400% increase in organic traffic, up to a 600% increase in organic leads, and a 636% increase in being cited in AI Overviews.
We help you:
- Maintain and benchmark on-page and off-page SEO elements for your site
- Create website content, internal links, and metadata
- Optimize content for AI-generated results
- Perform SEO and GEO keyword research
- Create external links and backlinks
- Understand and utilize Google Console metrics
- Optimize your Google Knowledge Panel
- Implement advanced schema
- Improve and maintain website performance metrics
Frequently Asked Questions About GEO Marketing
- GEO is a subset of AI Optimization (AIO). While AIO is concerned with the what (the narrative), GEO is concerned with the how (the mechanics of being included). GEO is about proactively optimizing a brand’s digital assets – its website content, technical structure, and data – to ensure that generative AI engines can easily access, crawl, interpret, and synthesize that information into their answers. The goal of GEO is to make a brand’s content so authoritative, clear, and well-structured that it becomes a preferred source for the AI.
- GEO focuses on natural language queries and likely follow-on questions, just as if two humans were having a conversation. Optimization is driven by a need to appear in AI-generated summaries and answers. On the other hand, traditional SEO uses more succinct queries based on shorter keyword phrases. It’s focused on helping you rank in search engine results pages.
- Brand reputation and visibility are no longer solely dictated by whether or not a company can achieve a top-ranking organic result on Google. Instead, these factors are increasingly shaped by the summaries provided by AI. The core objective for brands must be to become a trusted, authoritative, and citable source for these AI tools. This is the impetus behind GEO.
Generative answers are a synthesis of available information. Instead of presenting a user with a list of potential sources to investigate, generative AI tools consume, interpret, and synthesize information from across the web to generate a single, conversational, and seemingly definitive answer.
Both generative answers and AI overviews refer to the AI-generated summaries that appear directly within search results. They aim to provide a direct, comprehensive answer to a user’s query, often synthesizing information from multiple sources and citing them with link cards.
- We can increase the likelihood of your brand ranking in AI overviews in a few ways, such as improving your authority across digital platforms and optimizing content for AI search results.
