Marketing
Navigating Continual AI Changes: What Google’s New AI Mode Means for You
Google, never one to settle for “good enough,” changed the AI game again. With its new AI Mode, it seems determined to
Resources
Category: Marketing
Marketing
Navigating the Review Landscape: Platforms You Need to Know (and Master)
99.5% of shoppers read reviews before making a purchase. If you want to ensure you’re making a good impression, managing reviews must
Marketing
Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators
The annual publication shaping strategies for those who need to be in the know [Vienna, VA January 22, 2025] Online reputations are
Marketing
Google Analytics 4 One Year Later – The Best Reports, Tips, and Tricks
Google Analytics 4 (GA4) has been the main Google Reporting Platform for a year, ever since it took over from Universal Analytics
Marketing
Soundtracking Success: How to Create a Spotify Playlist for Your Speaking Engagements
Who doesn’t love a good playlist? While we all used to spend hours (or more) creating our favorite mixtapes, now we’re far
Marketing
Generative AI’s influence on Personal and Companies’ Online Presence and SERPs
Search engine result pages (SERPs) play a significant role in the online reputation and brand awareness of both individuals and companies. Today,
Marketing
Wikipedia for 2024 Breaks Down the Rules and Trends Shaping Strategies in the Wikipedia and AI Era
#1 in Public Relations last year, this annual publication is here to get businesses ready for 2024. [Vienna, VA January 24, 2024]
Marketing
2023 advice
We asked some friends of The Mather Group for advice going into 2023 which feels like a year that’s starting more uncertain than most in recent memory. Their thoughts below.
Marketing
Richard Branson – Founder? Investor? Manager?
Every month or so, I get an invite to an entrepreneur webinar with an impressive grouping of speakers. Each speaker’s biography shares
Marketing
Updates to CEO search results- Aug 2020
If you’re in corporate communications, you’re undoubtedly familiar with the challenges of managing your CEO’s Google search results. There are a lot
Marketing
What Businesses are Doing to Survive the COVID-19 Pandemic
While we’ve been living in a global pandemic for several months now, I know it’s still been difficult for a lot of
Marketing
Jordan Harbinger – traffic boost
A friend of mine, Jordan Harbinger, does a top podcast and saw a huge spike in traffic this past week. Turns out he had interviewed