Resources
Category: Marketing

Celebrating Our First Decade
It’s hard to believe this year we celebrate our 10 year anniversary. When I started The Mather Group, I wanted a different

Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators
The annual publication shaping strategies for those who need to be in the know [Vienna, VA January 22, 2025] Online reputations are

Google Analytics 4 One Year Later – The Best Reports, Tips, and Tricks
Google Analytics 4 (GA4) has been the main Google Reporting Platform for a year, ever since it took over from Universal Analytics

Soundtracking Success: How to Create a Spotify Playlist for Your Speaking Engagements
Who doesn’t love a good playlist? While we all used to spend hours (or more) creating our favorite mixtapes, now we’re far

Generative AI’s influence on Personal and Companies’ Online Presence and SERPs
Search engine result pages (SERPs) play a significant role in the online reputation and brand awareness of both individuals and companies. Today,

Wikipedia for 2024 Breaks Down the Rules and Trends Shaping Strategies in the Wikipedia and AI Era
#1 in Public Relations last year, this annual publication is here to get businesses ready for 2024. [Vienna, VA January 24, 2024]

2023 advice
We asked some friends of The Mather Group for advice going into 2023 which feels like a year that’s starting more uncertain than most in recent memory. Their thoughts below.

Richard Branson – Founder? Investor? Manager?
Every month or so, I get an invite to an entrepreneur webinar with an impressive grouping of speakers. Each speaker’s biography shares

Updates to CEO search results- Aug 2020
If you’re in corporate communications, you’re undoubtedly familiar with the challenges of managing your CEO’s Google search results. There are a lot

What Businesses are Doing to Survive the COVID-19 Pandemic
While we’ve been living in a global pandemic for several months now, I know it’s still been difficult for a lot of

Jordan Harbinger – traffic boost
A friend of mine, Jordan Harbinger, does a top podcast and saw a huge spike in traffic this past week. Turns out he had interviewed