Marketing
The Great AI Pivot: Experts Weigh In on 2025 Developments and Predictions for 2026
The consensus among communications, marketing, and digital leaders is clear: 2025 was the year AI crossed the chasm. The novelty wore off,
Resources
Category: Marketing
Marketing
Celebrating 10 Years and Looking Ahead: The Future of Online Reputation
At The Mather Group, we’re proud to celebrate our first ten years in business and even more excited about what’s ahead. Since
Marketing
What I’ve Learned from 10 Years in Business
If you follow our newsletter and our blog, it’s no news to you that it’s been a full decade since I launched
Marketing
The AI Avalanche Has Arrived: Key Takeaways from SMX Advanced 2025
Search and digital marketing are entering a new era and it’s being driven by one powerful force: AI. At SMX Advanced 2025, the message was
Marketing
Celebrating Our First Decade
It’s hard to believe this year we celebrate our 10 year anniversary. When I started The Mather Group, I wanted a different
Marketing
Wikipedia for Business 2025: Successful Strategies for Marketers & Communicators
The annual publication shaping strategies for those who need to be in the know [Vienna, VA January 22, 2025] Online reputations are
Marketing
Google Analytics 4 One Year Later – The Best Reports, Tips, and Tricks
Google Analytics 4 (GA4) has been the main Google Reporting Platform for a year, ever since it took over from Universal Analytics
Marketing
Soundtracking Success: How to Create a Spotify Playlist for Your Speaking Engagements
Who doesn’t love a good playlist? While we all used to spend hours (or more) creating our favorite mixtapes, now we’re far
AI Optimization
Generative AI’s influence on Personal and Companies’ Online Presence and SERPs
Search engine result pages (SERPs) play a significant role in the online reputation and brand awareness of both individuals and companies. Today,
Marketing
Wikipedia for 2024 Breaks Down the Rules and Trends Shaping Strategies in the Wikipedia and AI Era
#1 in Public Relations last year, this annual publication is here to get businesses ready for 2024. [Vienna, VA January 24, 2024]
Marketing
2023 advice
We asked some friends of The Mather Group for advice going into 2023 which feels like a year that’s starting more uncertain than most in recent memory. Their thoughts below.
Marketing
Richard Branson – Founder? Investor? Manager?
Every month or so, I get an invite to an entrepreneur webinar with an impressive grouping of speakers. Each speaker’s biography shares