If you’re in corporate communications, you’re undoubtedly familiar with the challenges of managing your CEO’s Google search results. There are a lot of vampire sites out there- ranging from pseudo-review sites, to CEO pay and net worth pages, and more.
It looks like Google is testing a new SERP for CEO pages. It relies much heavier on pictures, the Twitter feed, and Wikipedia. If you look at the screenshot below, you’ll notice the majority of fixed information below on the Knowledge Graph (top right side) is being sourced from Wikipedia. There is also now a sub-menu on the left-hand side with information people want to know and look at specific to that individual.
If you’d like a copy of our recent webinar on Wikipedia for CEOs, just let me know.