It’s time to welcome the new year The Mather Group way: with a deep dive into Wikipedia predictions and advice so that no business is left unprepared in 2023.
You’ll find it all in our book, Wikipedia for Business 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed.
Why We Publish the Book
This is an annual publication with the best and most up-to-date information for all marketing and PR teams. It needs to be updated and shared annually because Wikipedia is dynamic and complicated. It can get messy. This causes problems, and problems are the last thing you want when the information found on Wikipedia is seen by millions of people and referenced in news articles, by smart assistants like Siri and Alexa, and is consistently a top search result on Google.
So, we write and publish the book to help you. Wikipedia should be a part of your long-term strategies for brand growth, but it has to be handled correctly. We’ve got you covered.
What’s Inside the Book
This book takes you inside The Mather Group. It lets you see what we saw this past year as we helped to align Wikipedia pages, SEO goals, and online reputations for some of the largest Fortune 500 companies, international brands and consultancies, and high profile non-profit organizations.
We give you our expert insights into what to expect from Wikipedia in 2023, and highlight how the powerful encyclopedia changed quarter to quarter during 2022.
Inside you’ll discover:
- Key Wikipedia data points
- Notable changes and news
- Challenges and successes we saw this year
- Actionable tips for how to strategize for 2023
- Our best Wikipedia resources
- Our favorite Wikipedia stories from 2022
Additionally, this is the first year we’ve created a chapter specifically for SEO and Wikipedia. If you want to know how external links on Wikipedia drive traffic worth millions of dollars and how Google uses Wikipedia to improve its search results, this is the chapter for you.
How to Get the Book
You can find the book here on Amazon. We’ll also be having our annual exclusive webinar for book purchasers. You can expect insights and strategies not found in the books, and help solving your Wikipedia problems live.
Can’t wait to see you there!