Acting your age is overrated….in online marketing?

Meeker’s Report on the state of advertising and ad trends to watch out for Meeker’s annual report, best perused with a cup of coffee and nothing on your calendar for a bit. Why You Can’t Help But Act Your Age I am going to start living like its 1993.  Nirvana!  Zima!  It’s all coming back. […]

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Hacking Your Life: Digital News Roundup 6/16/17

The Biggest List of Take Aways From Every Session at the Growth Hackers Conference 2017 This is the most comprehensive guide to the Growth Hackers conference if you weren’t there. It’s a long read, but worth it if you are trying to grow a business. You don’t have to sit in a cubicle anymore. So […]

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6/9/17 Digital Marketing News Round Up

How the Trendiest Grilled Cheese Venture Got Burnt #toast #burntcheese #muststopnow The Suns put draft prospects through a sneakily brutal running drill. How would you do in this? Fortunately, I don’t have a nearby basketball court to tempt me. No, Your Phone Didn’t Ring. So Why Voice Mail From a Telemarketer? This answers something I’ve […]

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6/2/17 Digital Marketing News Round Up

The New Google Analytics Home: Know Your Data Get to know the new Google Analytics Home page and what you can get out of it. Taming the local search beast in a post-Possum and Fred world Some tips for ranking in local with all the updates over the last year. Reveal What’s Holding Your Ads […]

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Client Shout-Out

Complete Crewing provides event producers, AV staging companies and technical directors with quality stagehand crews and corporate media technicians in Chicago and across the nation. They pride themselves in developing proactive crewing solutions for their production clientele.

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SEO Webinar 5/26- Thank you!

Thank you to all our attendees on the Where You Rank Where You Rank in Google webinar! We had a great time reviewing your sites, including WorkingSmarts with Erika Garm. If you are interested in attending our next webinar, email us at josh@themathergroupllc.com.  

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5/26/17 Digital Marketing News Round Up

Making marketing easier with new tools for productivity Adwords is rolling out a lot of big changes. My favorite is the linking of Optimize & Adwords to test new landing pages. Charting Google’s Shifting Priorities in the New Local Search Survey User location is now more important than what your address says. Lessons from 1,000 […]

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5/19/17 Digital Marketing News Round Up

Amazon is making my business harder, but complaining won’t do any good Fascinating article on how a company that provides the “stick on” for pans is adjusting. How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed The title pretty much says it all, but if you are worried, the details […]

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5/12/17 Digital Marketing News Round Up

Is facial recognition a viable solution for reducing shoplifting? Did you know that shops are running facial recognition programs? Can Wal-Mart’s Expensive New E-Commerce Operation Compete With Amazon? An interesting look at the feud between two men and how it will affect the e-commerce space. So long, Steve: Not everyone’s sorry to see Harvey leave […]

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5/5/2017 Digital Marketing News Round Up

“Who are you wearing?” All about custom clothes, just one more reason not to go to the mall. Massive Gmail Attack Tricked Many, Including Me I only got one spam email, I feel left out. Local search update: ‘Best’ filter invading the local pack Your reviews on Google just got even more important. 6 key […]

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