Reach Your Customers Effectively! – Digital News Roundup 3/24/17

The Ultimate Guide to Ranking 0
Trying to get in the coveted Featured Snippets position? Here are some tips to make it happen.

National retailers: Stop ignoring local SEO
E-commerce is more complicated than just having a national website. People are searching locally and Google is answering with local packs.

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
This is like the Wikileaks of digital marketing. A presentation from within LinkedIn was leaked, and it claims in November some advertisers will gain access to retargeting opportunities and similar audience targeting on LinkedIn.  We’ll see how well it works in comparison to some of the other platforms.

Amsterdam’s Homeless Go Cashless
One more step towards going completely cashless in Europe.

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