The Secrets of Successes: Digital News Roundup 10/28/16

How The Chicago Bulls Connects A Global Brand To Local Fans
A brief article about how the new Chicago Bulls’ Digital Director is leading the brand to focus on deep segmenting and analytics through Social and traditional methods.

Do Nice Guys Come Second?
The story of John Zimmer and how he has led Lyft with his nice guy tendencies to be a success story. He wants doesn’t need to “win” Silicon Valley, he just wants to build a great brand.

The Big League Prospect Who Became a Mob Hit Man: Maurice Lerner
A guy who was once the prospect of the year with a batting average of close to .400 at certain points, never got out of the minors. He took a sharp left turn and instead decided to be a mob hit man.