Is Net Promoter Score flawed?
Brands have been using NPS for a long time to figure out how their brand is faring in the market place. But saying and doing are two very different things.
Facebook to get mid-roll video ads, share revenue with users: report
Facebook is the number one way people are consuming video these days and now they are going to start putting ads in mid-video. But more interesting they are going to share the revenue from these ads with the video creators.
The ingenious story of how Fiestaware invaded the Baby Boomer kitchen
Sometimes marketing genius strikes from bizarre places. Fiestaware used the twin tools of nostalgia and fake scarcity to become a collector item.
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