How Mobile is Changing the Game? – Digital News Roundup 4/7/17

Why Bargain Travel Sites May No Longer Be Bargains
Because I hate calling people, but now I might have to.

LinkedIn Launches Lead-Gen Ads To Combat Missed Mobile Conversions
We have had good success with Lead Gen ads for B2C companies, so we are excited to see if this will translate to B2B on LinkedIn.

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
It would be interesting to test this with some smaller companies and see if they still see the same results. And how this could effect the ad environment as a whole.

How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
It’s up to you to decide whether this is genius, evil or evil genius.

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