Lock-in That lead! – Digital News Roundup 8/19/16

How to analyze and segment an email list with Facebook Audience
Facebook has some really cool tools that allow you to take any email list and find out their interests and behavior.

10 Question-Based Keywords that Drive Tons of High-Quality Traffic
Answering the correct questions can put you on the top of the search results in Featured Snippets. But which questions drive the most traffic?

Why Good Content Isn’t Enough For Good SEO
Content marketing and SEO are inextricably linked, and it’s definitely true that good content is necessary for SEO—but to say that “good content” is all you need for “good” SEO or a successful search optimization campaign is misleading and inaccurate.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns
A good SEM campaign requires you to start at the end results and work your way backward.

11 SEO myths to forget in 2016
A lot has changed in 2016 around SEO, but there are also a lot of myths out there in the world. This article helps clear up some of those myths and gives you some good ideas to try out in the process.

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