Beastie Boys, Google Content Optimization… and Online Marketing 6.26.20

The end of tourism?
Now my name is M.C.A. I’ve got a license to kill
I think you know what time it is it’s time to get ill
Now what do we have here an outlaw and his beer 
I run this land, you understand I make myself clear.

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Don’t test me they can’t arrest me
I’ll fake right, cross-over and shoot lefty
You look upset, yo, calm down
You look like Cable Guy dunked off of your crown
I flow like smoke out a chimney
You never been me
You want to rap but what you’re making ain’t hip-hop, B

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Pass me the scalpel, I’ll make an incision
I’ll cut off the part of your brain that does the bitching 
Put it in formaldehyde and put it on the shelf
And you can show it to your friends and say that’s my old self

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Kick it!
You wake up late for school, man you don’t want to go
You ask you mom, please? but she still says, no
You missed two classes, and no homework
But your teacher preaches class like you’re some kind of jerk
You gotta fight for your right to party

More than 30 years after their split, Rick Rubin and the Beastie Boys (almost) open up
Now here’s a little story I’ve got to tell
About three bad brothers you know so well
It started way back in history
With Adrock, (M.C.A.) and me (Mike D.)
I had a little horse named Paul Revere
Just me and my horsy and a quart of beer
Riding across the land kicking up sand
Sheriff’s posse on my tail ’cause I’m in demand
One lonely Beastie I be
All by myself without nobody
The sun is beating down on my baseball hat
The air is gettin’ hot the beer is getting flat
Lookin’ for a girl I ran into a guy
His name is M.C.A., I said, “Howdy” he said, “Hi”

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‘Cause what you see you might not get
And we can bet so don’t you get souped yet
You’re scheming on a thing that’s a mirage
I’m trying to tell you now it’s sabotage

Why; our backs are now against the wall
Listen all of y’all it’s a sabotage
Listen all of y’all it’s a sabotage
Listen all of y’all it’s a sabotage
Listen all of y’all it’s a sabotage