“Schema” to improve your search, the best TV… and online marketing 8.2.18

The 100 Best TV Episodes of the Century
Welcome to the real world. It sucks. You’re gonna love it! — Monica in Friends

Google search adds dataset schema support to search results
Maybe we both already felt we’d come too far too fast. Maybe we both realized that growing up doesn’t have to be so much a straight line as a series of advances and retreats. — Kevin Arnold in The Wonder Years

Schlitterbahn’s Tragic Slide
You can’t eat this soup standing up. Your knees buckle. — Jerry in Seinfeld, TV Show

Rookie link-building and content outreach mistakes you won’t make twice
You’ve got to know the rules before you can break ’em. Otherwise, it’s no fun. — Sonny Crockett in Miami Vice

The Sherpa Of New York
I don’t want to be happy; I want to be with you. — Stanley Roper in Three’s Company

Keyword Cannibalization
Anyone who says money can’t buy happiness doesn’t know where to shop. — Eunice Wentworth Lovey Howell in Gilligan’s Island