When and Why Things Go Wrong: Digital Marketing News Round Up 6/30/17

The Paradox of American Restaurants
As some one who eats out a lot, I found this very interesting. Why are restaurants failing when we are spending more money then ever on them?

Your (First) Move: The copy tips that got me to a 92% conversion rate
This article’s ideas are not super complicated, but it’s a good reminder of what testing copy can do.

Google will stop scanning your Gmail for ad targeting later this year
Interesting that Google is likely motivated by some combination of their business unit tiring of explaining what they’re doing, and having enough information to target ads without the data.

What to Do When Things Go Wrong in SEO
Do you know what tactics can cause Google to place manual actions on your site?

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